Privacy Policy for GA4 Helper

Introduction

GA4 Helper is a free Google Analytics 4 audit tool operated by BEAST Analytics, LLC ("BEAST Analytics," "we," "our," or "us"). This Privacy Policy explains how we collect, use, and safeguard your information when you use our GA4 Helper audit service.

Information We Collect

Google Account Information

When you sign in with Google, we collect:

• Your email address
• Your name and profile information
• Your Google Analytics account access permissions

Google Analytics Data

With your explicit permission, we access:

• Google Analytics Properties: Property configurations, settings, and metadata
• Data Streams: Information about your website and app data streams
• User Management: Read-only access to user permissions and roles
• Tag Manager: Read-only access to your Google Tag Manager containers and configurations
• Conversion Events: Information about your conversion tracking setup
• Audience Configurations: Details about your audience definitions

Usage Information

We may collect:

• How you interact with our audit tool
• Audit results and recommendations generated
• Error logs and diagnostic information

How We Use Your Information

We use your information to:

• Perform GA4 Audits: Analyze your Google Analytics 4 setup and provide recommendations
• Generate Reports: Create comprehensive audit reports about your GA4 configuration
• Provide Support: Help you with technical issues and questions
• Improve Our Service: Enhance our audit algorithms and user experience
• Business Communications: Occasionally share information about BEAST Analytics services that may be relevant to your analytics needs (you can opt out at any time)

About BEAST Analytics

GA4 Helper is provided as a free service by BEAST Analytics, LLC. BEAST Analytics specializes in Google Analytics consulting and implementation services. Learn more at beastanalyticsco.com.

Google API Services User Data Policy Compliance

GA4 Helper's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

Limited Use Policy

We specifically commit to:

• Limited Use: Using Google user data only for providing and improving our GA4 audit features
• No Human Review: Your Google Analytics data is processed automatically by our algorithms
• No Selling: We never sell your data to third parties
• No Non-Essential Purposes: We don't use your data for advertising, marketing other services, or any purpose unrelated to GA4 auditing

Data Storage and Security

Data Storage

• No Permanent Storage: We do not permanently store your Google Analytics data
• Temporary Processing: Data is accessed and processed temporarily to generate your audit report
• Session-Based: Your data is only held in memory during your active session

Security Measures

• Encrypted Transmission: All data transfers use HTTPS encryption
• OAuth 2.0: Secure Google authentication protocols
• Access Controls: Limited access to user data based on minimum necessary permissions
• Regular Updates: We maintain up-to-date security practices

Data Sharing

We do not sell, trade, or otherwise transfer your personal information or Google Analytics data to third parties, except:

• Service Providers: Trusted partners who help us operate our service (e.g., hosting providers)
• Legal Requirements: When required by law or to protect our rights
• Google: As required by Google's terms of service

Your Rights and Choices

Access Control

• Revoke Access: You can revoke our access to your Google account at any time through your Google Account settings
• Data Deletion: Contact us to request deletion of any stored account information

Your Choices

• Opt-Out: You can stop using our service at any time
• Selective Permissions: You can review and modify the permissions you've granted us

Google Analytics 4 Specific Disclosures

Types of Analytics Data Accessed

• Property settings and configurations
• Data retention policies
• Custom dimensions and metrics
• Conversion tracking setup
• Audience definitions
• Data stream configurations
• User access and permissions (read-only)

Purpose of Data Access

All Google Analytics data access serves the exclusive purpose of:

• Identifying configuration issues in your GA4 setup
• Providing recommendations for optimization
• Generating audit reports for your review

Third-Party Services

Our service integrates with:

• Google Analytics 4: For accessing your analytics data and configurations
• Google Tag Manager: For reviewing your tag management setup
• Google Cloud Platform: For secure authentication and API access

Children's Privacy

Our service is not intended for children under 13. We do not knowingly collect personal information from children under 13.

International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of any material changes by:

• Posting the updated policy on this page
• Updating the "Last Updated" date
• Providing notice through our service interface

Data Retention

• Google Analytics Data: Not permanently retained; processed temporarily for audit generation
• Account Information: Retained only as long as necessary to provide our service
• Audit Reports: You control whether to save or delete your audit results

Contact Information

If you have questions about this Privacy Policy or our data practices, please contact us:

• Email: brie@beastanalyticsco.com
• GA4 Helper Website: ga4helper.com
• BEAST Analytics Website: beastanalyticsco.com
• Business Entity: BEAST Analytics, LLC
• Address: [Your Business Address]

Legal Basis for Processing (GDPR)

For users in the European Union, our legal basis for processing your personal data includes:

• Consent: For accessing your Google Analytics data
• Legitimate Interest: For improving our service and providing support
• Contract Performance: For delivering the audit service you requested

Your GDPR Rights

If you are in the European Union, you have the right to:

• Access your personal data
• Rectify inaccurate data
• Erase your data
• Restrict processing
• Data portability
• Object to processing
• Withdraw consent

Cookie Policy

We use minimal cookies and similar technologies for:

• Authentication: Maintaining your login session
• Functionality: Storing your preferences and settings
• Analytics: Understanding how our service is used (anonymized data only)

You can control cookies through your browser settings.